SEO (Search Engine Optimization) is a process at which a site is optimized to achieve top ranking in search engines. The most affective search engines are google.com, yahoo.com, and msn.com.
Achieving top 10 ranking in those search engines will almost guarantee you traffic that is specifically targeted for your keyword. Optimization of a site takes a lot of work, but the results will pay off as you will see. Link building is a very important part of search engine optimization. The more sites that link to your web site, the higher Google PR your site will likely to have. Google PR is ranked from 1-10 and when is achieved to be high will almost guarantee you top search positioning in most search engines.
Getting links to your site is a long process. A good way of getting web sites to link to you is to search for sites that sell or offer similar products as you do. Then you can e-mail the webmaster of that particular site and ask if he/she wants to exchange links with you. This procedure will increase traffic on your site due to linkage and as well improve your search engine positioning. Another way to get links to your site is to have it submitted in most directories under your site’s category.