Search Engine Optimization (SEO) is science and art both. As the higher search rank of Google, there are more chances of people to see listing. Hence, they visit user’s site and products and services will be purchased. For higher ranking provided, many SEO experts experiments with each characteristic of websites and hosting to make exactly benefits of website which ranks them higher and what can be done to neglect decrease in ranking. One field of intense advise is to focus benefits of websites from Dedicated IP address instead of Shared IP address.
Device which is connected to Internet can be a PC, a laptop, web host server and a mobile device and has unique IP address. It is a collection of 4 number string, begins from 0 and end up to 255. It will look like:-
Above code helps to identify machine currently using. After identification, data can be send through Internet, means large number of websites can be accessed by user offering by Internet.
Shared IP address
Web host uses server to host website is a single machine with single IP address. At given time, server can host thousands of websites in shared web hosting. Single IP address allocated to host’s server recognizes all these websites.
Dedicated IP address
If anyone has own server and one website only on that server then IP address is dedicated by default. On a particular server, more than one site resides usually. Dedicated IP address is an IP address which is allocated on a server for single website instead of machine itself.
For what Dedicated IP addresses
Dedicated IP addresses are mostly used on larger ecommerce websites for secure encryption. It means sensitive data is stored such as credit card numbers. According to many people, it is more advantageous that a website has its own IP address regarding SEO rather than hundreds of website sharing same IP address.
Is it beneficial having own IP address of website as concerned with SEO?
Speed : In some cases, dedicated IP address can be beneficial for SEO. To a single server, thousands of shared hosting is added. It means websites will have some sharing resources with that sites which will be more successful than its own. Resultant, those sites might slow down website. As site is slower, Google’s ranking further goes down. Unique IP address is added to website doesn’t mean fast loading but it will be migrated to Dedicated Server having Dedicated IP address. Therefore, instead of adding Dedicated IP address of website on shared server, site will be moved to website hosting machine. It gives dedicated IP address to website and pay dividends. Website of client will be more reliable, secure and faster.
SSL : Google has started to give preferences to that websites which has added SSL 2048-bit key certificate. Website URL changes from HTTP to HTTPS. Unique IP addresses are utilized by SSL sites. However, Google has advised some changes in terms of SSL, effecting search less than 1%. It is still authorized SEO benefit. Encryption of website visits is done by SEO. Website that store sensitive information utilizes SSL. Website will be more visible by SSL through public networks and websites can operate fast. It means website might be hit by more visitors and operates more quickly in concern with Google causing higher placements.
Malware : Shared hosting is utilized by server which can port thousands of websites and some sites containing malware. Some observed that user IP address is shared by those sites, so that website will be recognized as ‘bad neighbourhood’ residence and as concerned with search ranking it will be penalized. Dedicated IP address will be more beneficial in these cases and again move website to reliable server and web host.